Grand Theft Auto is an open-world action adventure game filled with shooting, robberies, and other crime filled actions. It is one of the most popular video games played by young men; the most recent version reaching around 34 million purchases, according to IGN Entertainment. However, the degrading ways that the women in the game are depicted has become apparent. As seen in the advertisement, the portrayal of women in this game is solely sexual. Grand Theft Auto displays a link between the oversexualization, degradation, and objectification of women and violent video games, and they use this to sell their product.
The advertisers for Grand Theft Auto know that a promotion showing one of the male main characters would not grab the attention of their intended audience, so they display an attractive woman to create that association with the game. A sexual image will instantly attract young men to the product, and even though this particular woman is not significant to the video game, it will be more effective. The use of women as an object to sell a product is used throughout advertising, which further contributes to the objectification of women in society.
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